This is your new issue of . . . 

August 9, 2005

In this issue of Business Magic!
1. Featured Photo
2. Sand Castle Freedom
3. 100 Year Old Woman
4. Remarkable Photographs
5. Break Through the Fear of Failure
6. Parting Thoughts

Business Magic!™ is a monthly electronic magazine for those who want to experience the magic of creative insights, ideas and inspirations for themselves and their business - based on the popular keynote speeches, seminars and writing of best-selling author Randall Munson, CSP.

Business Magic!™ is read by decision makers in all 50 states in the USA and more than 60 countries world-wide. Experience the magic Randall shares with leading companies around the world to increase sales, increase profits, and make their competition disappear!

1. Featured Photo  


“One hundred percent of the sale go to that which is one percent better than the competition.”
Randall Munson

Quotations from the authors of the new busines book

Featuring Randall Munson

“Any time there is a discrepancy between where people are and where they’d like to be, a sales opportunity exists.”
Lorna Riley


Quotations from
Randall's audience members:

“Simply Brilliant!” 
Alfred Vassallo,
Jos Vincenti & Co.,

“Energetic. Randall taught me failure is not so bad”
Marcia Rackley,
Capital Electric,

“Creative and inspiring. Randall stirred up my brain cells.”
Louis Allen,
CIM Magazine,

“AWESOME! I want to be just like Randall when I grow up! Everyone should hire Randall, he rocks.”
Callie Brown,

Puerto Vallarta, Mexico

A fresh approach to attracting customers.

Each issue of Business Magic!™ features a photo from my personal "Humor File" containing funny things I have collected from around the world. I recommend you create your own Humor File; put into it whatever you find that is funny to you; and, when you are stressed, open up your file and look through it. It works like magic to help reduce stress - and it's cheaper than therapy! 

Try some more FUN STUFF and enjoy the laughs! 


2. Sand Castle Freedom 

While building sand castles on the beach with my granddaughter, Emily, I discovered something. Of course, it was pure joy to play happily with Emily while basking in sunshine and our mutual love. The joy was not newly discovered, but strongly reinforced. What I discovered is the freedom that comes while building something that you know will be temporary. I knew that the sand castle we were building would be washed away with the next high tide. We were free to try whatever we wanted to without regard to long-term consequences.

The sand castle was not symmetric. Some parts fell over so we brushed them away and replaced them with something new. The finished castle was irregular, unconventional and strangely beautiful. We freely created something we never would have been willing to try if we thought the final product would be permanent. We would have been more careful and less creative. 

I am reminded of walking through Chris-Town Mall in Phoenix, Arizona, where professional sand castle artists were creating huge sand sculptures. Because they were working with sand instead of stone, they were freely trying ideas. If they didn’t like the way something looked, they would remove it, pack in some wet sand, and carve something new. 

What caught my attention was the subject of the sculpture they were working on. It was called One Ring Circus and featured some of the world’s best loved circus clowns. Because I knew some of the clowns in the sculpture, I chatted with the artists about them. They surprised me when they asked if I would give them permission to include me, as Circles the Clown, in the sculpture. I was honored to be included with such great clowns as Emit Kelley, Lou Jacobs, Felix Adler, and Otto Grabbling. 

This is a picture postcard of the final massive sand sculpture fashioned out of 20 tons of sand. You can see my clown image peering out of the clown car between the legs of a stilt-walking clown. The sand sculpture was on display inside the mall for a number of years but, like my sand castle on the beach, it eventually crumbled and was swept away. 

Since discovering how liberating it was to build with sand, I have endeavored to exercise the same freedom when creating things that I tend to think of as more permanent. I’ve come to realize that nothing lasts forever and attempts at perfection are paralyzing. One of the things I appreciate about writing magazine articles is that articles have a shorter life than my books. I feel more open to write spontaneously. 

As you work diligently on things that seem to be permanent, try imagining that they are just temporary. Realize that if some things don’t work quite right or you don’t like them, it will be all right. Life will go on. They will be washed away and replaced. Feel free to try some creative innovations. The results will be worth it. 

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100 Year Old Woman

One hundred years is a long time. Especially if, like Ruth, that is the number of years you have been alive. But Ruth really doesn’t seem that old. Ruth, you see, is a clown. A very active clown.

I met Ruth Winblad this spring at Clown Camp on the campus of the University of Wisconsin. I was an instructor again for the 25th anniversary of Clown Camp. Hundreds of remarkable clowns were there from all over the world. But the most remarkable clown was Ruth. Though her thin, but still shapely, legs aren’t as strong as they once were, her attitude is powerful. She applied her clown makeup, donned her costume, and performed at every opportunity. Her clear eyes, quick smile, and strong vibrato singing voice are amazing. 

True age is determined more by attitude than by longevity. Ruth doesn’t seem to realize she is old. She is too busy enjoying life. Would you try to lean how to ride a unicycle at age 100? Ruth did. One hundred year old Ruth is a young woman. 

How old are you? I’m not asking how many years has it been since you were born. Ignore the numbers. How old would you be if you didn’t know when you were born? Be like Ruth; act the age you feel inside. Don’t let your birthdays dictate your behavior.

4. Remarkable Photographs

Great pictures are the hallmark of the National Geographic magazine. Every issue contains incredibly vivid, striking, and often emotionally moving photographs. Other magazines have professional photographers and good pictures but they don’t reach the level of excellence exhibited every month, in every issue, of National Geographic. 

They don’t print exceptional photographs because they only take exceptional photographs. They print exceptional photographs because they take lots and lots of good photographs and buried within all those very good photographs are the remarkable ones that we see in the magazine. 

William L. "Bill" Allen, editor of National Geographic magazine said that for an average article they shoot 40,000 pictures and use 20. Their success rate is only one out of two thousand! Their professional photographs fail to make the magazine 99.95% of the time. 

National Geographic photographers are willing to try things; lots of things. They try different angles, filters, lighting, perspectives, film, composition, speeds, seasons and lenses. They don’t expect every photograph to be great. They know that a lot of the things they try won’t work well. An essential part of their success is the willingness to try things with no assurance of success. They are willing to work hard on something and then discard it and start over. 

What could you accomplish if you were willing to work hard on something and then discard it and start over if it doesn’t pan out? 

By the way, National Geographic doesn’t just take lots of pictures and hope they get lucky. According to Bill Allen, they plan more than 24 issues ahead. Careful planning and free experimentation are compatible elements of success.

If you enjoy this Business Magic!™ electronic magazine, will you do something for me? Simply forward this issue to the people you know who could benefit from it. Or, simply tell them they can sign up for their own subscription. All they have to do is go to to sign up. It is that easy! You and I want to share the magic so pass it on.
They’ll thank you for it and so will I.


5. Break Through the Fear of Failure

A fear of failing can be paralyzing. These five steps can help you break through the self-limiting barrier you tend to construct when you are afraid of failing. 

1. Ask yourself what you would try if you knew you couldn’t fail? What are you not now doing that you would try if I could wave my magic wand over you and you knew that you were absolutely assured that you would succeed? 

2. Imagine what it would be like if you tried this and succeeded. What is the best thing that could happen as a result of your success? If you tried it and it was a fantastic, resounding success, what is the best thing you could imagine happening? 

3. Knowing what you would try if you could not fail, ask yourself what would be the consequences if you tried it and failed? What is the worst thing that could happen? If you tried it, and you failed miserably, what is the worst thing you could imagine happening?

4. As best you can, assess the likelihood of failing. How likely are you to fail completely? Even though you are afraid of the possibility of failing, what is the realistic probability that you will actually fail? Are you more likely to succeed or more likely to fail? Try to put a number on it. Is your likelihood of failing 90 percent or is it more like 25 percent or 10 percent?

5. This is the key - ask yourself this important question: is the potential for success worth the risking the possibility of failure? 

Many times people do not act because they are irrationally afraid of the possibility of failing – even though the success would give them tremendous rewards. If realistically the worst consequences of failure aren’t all that horrible and if rationally the likelihood of failing is quite low, reconsider your fear. 

With this realistic, honest assessment, you may decide it is actually wise try something new. 

If you want Randall Munson to deliver one of his powerful, award-winning presentations at your event, contact him now!

6. Parting Thoughts

The focus of this issue of Business Magic!™ is on trying things. Some would call it risk taking but that term is so filled with monumental preconceived expectations that I prefer to just call it “trying things.” It is a powerful tool. That’s why it plays a role in my keynote presentation "Success Through Creativity Innovation!” I describe the Five Deadly Statements that can inhibit your creativity. One of them is “I can’t afford to make a mistake.” When you realize that you actually can make a mistake when you try things, it frees you up to explore new opportunities. Use this link to learn more about “Success Through Creativity and Innovation!”

I've helped companies around the world make millions of dollars in additional sales - and I may be able to do that for you, too. I can only work with a limited number of companies so, if you are interested in discussing the opportunity, contact me for a no-cost consultation and we can explore the possibility.

See Randall

Most of Randall Munson's appearances are private events for companies and organizations. Occasionally, there are public venues, open to everyone. Some of them are listed below.

If you would like us to tell you when Randall is speaking in your area, please contact us now and ask us to let you know.

Boston, MA, USA
August 21-26, 2005

SHARE, the world's first organization of computing professionals, presented Randall Munson with the Best Session Award for his top rated presentation "Business Success Through CREATIVITY!" at their previous international conference. This is the second SHARE conference in a row in which Randall earned the Best Session Award.
Randall is presenting four sessions at SHARE.

Orlando, FL, USA
September 18-22, 2005

Randall is presenting six sessions at COMMON, World's Largest Computer Users Group. Randall will receive three GOLD  MEDALS for his top rated presentations at the last conference. His program "Magic of Selling Technology!" was the highest rated session of the entire conference. 

Randall will be presenting the closing session for the
IT Executive Conference on Monday, September 19, 2005, at the Orlando World Center Marriott in Orlando, Florida.

Fukuoka, Japan
October 26-28, 2005

Randall is presenting a major presentation at iSUC, Japan's Largest Computer Users Group. Randall received the Best Session Award the last time he spoke at this prestigious international conference.


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