This is your new issue of . . . 

January 29, 2008

In this issue of Business Magic®
1. Featured Photo
2. International Creativity Month
3. Creative Response to Goliath
4. The Winner
5. Creativity Counting Goats
6. Parting Thoughts

Business Magic® is a monthly electronic magazine for those who want to experience the magic of creative insights, ideas and inspirations for themselves and their business - based on the popular keynote speeches, seminars and writing of best-selling author, Randall Munson, CSP. 

Experience the magic Randall shares with leading companies to increase sales, increase profits, and make their competition disappear.

1. Featured Photo

Creative Accounting
In New Cuyama, California

Each issue of Business Magic® features a photo from my personal "Humor File" containing funny things I have collected from around the world. I recommend you create your own Humor File; put into it whatever you find that is funny to you; and, when you are stressed, open up your file and look through it. It works like magic to help reduce stress - and it's cheaper than therapy.

Try some more FUN STUFF and enjoy the laughs. 


2. International Creativity Month

The beginning of the year is the time that people traditionally make New Year’s resolutions in which they resolve to change some personal behavior. Conventional New Year’s resolutions to loose weight, stop smoking, or learn to play the piccolo are often abandoned after a few weeks and never reconsidered until the next calendar is hung on the wall.

Organizations’ New Year’s resolutions to reenergize their people, improve their communications, develop their leadership, or increase their sales are often neglected as quickly as a diet in a desert bar.

The beginning of the year is a great time to reflect on the prior year and make positive changes for the year ahead. But rather than simply gritting your teeth and resolving to do better at the same things you’ve failed to do in the past, this is a wonderful opportunity to take a fresh approach. January is a perfect time to consider creative, innovative ways to actually do things differently.

That’s why I founded International Creativity Month to be the first month of each new year. Rather than being satisfied with a temporary new year’s resolution, International Creativity Month provides you with a more powerful, long-lasting opportunity for positive change. It serves as a reminder to individuals and organizations around the globe to capitalize on the power of creativity and innovation.

As I’ve shared my program “Success Through CREATIVITY and INNOVATION” with businesses and organizations around the world, I’ve seen how effective new ideas can be in creating success. A single creative idea can have a greater impact on the success of an organization than a year of determination and hard work.

Unleashing creativity is vital for personal and business success in this age of accelerating change.

If you have never initiated a program to infuse your organization with creativity and innovation, now is the time to act. The process is fun and the celebration of the resulting success even more fun!

If you want Randall Munson to deliver one of his powerful, award-winning presentations at your event, contact him now.

3. Creative Response to Goliath

The world loves the account of little David knocking out the giant Goliath with the bull’s-eye hit of a smooth stone flung from his slingshot. All the others, with conventional thinking, were intimidated into inaction by the overwhelming strength of the giant. But young David‘s inspired, creative response prevailed over size and power.

A high-tech version of David and Goliath is now being played out. The giant computer company, IBM, announced a new software product that does a lot of the things in another product sold by a much smaller company. But instead of selling their software, IBM announced they were going to give it away free of charge. It’s hard enough to compete with a giant but, when the giant says he’s going to give away something like what you are selling, it seems pretty hard to convince prospects to buy your stuff. Like David, the company responded creatively rather than conventionally.

They asked me to produce a catchy, humorous video to be posted on YouTube that would point out why it is worth buying their product even though IBM’s is free. The renown of the creative video may be the slingshot that will let the small company compete with the giant.

The company, New Generation Software, reports that they have gotten far more recognition and value out of this creative approach than they ever got from conventional advertising.

You can see the creative new video honored by YouTube among their "Top Rated," "Top Favorites," "Most Linked," and "Most Discussed" on the first day it was posted. Just go to and search for “Randall Munson” or follow this link.

When you are confronted with a giant obstacle that you can’t overcome with conventional methods, don’t insist on stubbornly attempting to muscle your way through it with more intense work. Instead, look for a totally new, creative solution. You may become the next David to succeed against Goliath.

Want to have a quick laugh? Watch my preview video. Just use this link to sample the fun experienced by my audiences around the world. To enjoy a full dose of and business-boosting insights, contact me to arrange for a presentation of Success Through CREATIVITY and INNOVATION, Serious Business of HUMOR or Turn CHANGE Into DOLLARS for your organization.

4. The Winner

Following Randall's program, Success Through CREATIVITY and INNOVATION, at the California Counties IS Directors Association conference, a drawing was held for autographed copies of two creativity books by best selling author, Randall Munson. After the conference Matt Frymire, First Vice President of the organization, wrote about Randall’s keynote, "He had everyone laughing, thinking, and fired up for the rest of the conference. If you are looking for an exceptional keynote speaker don’t just consider Randall Munson – hire him."

Autographed copies of Randall's newest books
Creativity 101 and Creativity 102
were won by Adesh Siddhu, of San Jose, California

See more about these popular books that will help you be more creative.

If you want to see a list of Randall Munson's most popular award-winning keynote presentations this link will show them to you.

5. Creativity Counting Goats

A group of students played a prank on their high school in Montana.

They let three goats loose in the school. That’s the kind of prank you’d expect from high school students. But these students used creativity to get more impact for their prank. Before they released the goats they painted numbers on them: 1, 2, 4.

The school administrators spent most of the day looking for number 3.

Remember, creativity can amplify your results in almost every situation.

If you enjoy this Business Magic® electronic magazine, will you do something for me? Simply forward this issue to the people you know who could benefit from it. Or, just tell them they can sign up for their own subscription. All they have to do is go to to sign up. It is that easy. You and I want to share the magic, so pass it on. 
They’ll thank you for it and so will I.

6. Parting Thoughts.

The focus of this issue of Business Magic® is creativity. In this world of accelerating change, innovation and creativity are critical for every organization. That is why I created the program "Success Through CREATIVITY and INNOVATION to help organizations who want to significantly increase the creativity of their people. If you want more creativity and innovation in your organization or event, contact us now to see how we can help you achieve the same success others have experienced with our program. I will double your creativity in an hour!

International Creativity Month was founded by Randall Munson and is celebrated around the world annually January 1 through January 31.

See Randall

Most of Randall Munson's appearances are private events for companies and organizations. Occasionally, there are public venues, open to everyone. Some of them are listed below.

If you would like us to tell you when Randall is speaking in your area, please
contact Randall now and ask us to let you know.

Orlando, FL, USA
February 24-29, 2008

SHARE, the world's first organization of computing professionals, presented Randall Munson with the Best Session Award for his top rated presentation "Serious Business of HUMOR!" at their previous international conference.

This is the sixth SHARE conferences in which Randall earned the Best Session Award.
Randall is presenting five sessions at SHARE.

Nashville, TN, USA
March 30 - April 3, 2008

COMMON, the World's Largest Computer Users Group will present Randall with 5 Gold Medals for his top-rated sessions at the previous international conference. Randall's "Success Through CREATIVITY and INNOVATION" was the highest rated session of the entire conference.

Randall has earned 70 GOLD MEDALS for his top rated presentations at previous conferences - more than all other speakers combined.
Randall will present six sessions at COMMON.

August 1-10, 2008
Clown Camp

Clown Camp is the largest clown training program in the world.
Randall is presenting numerous educational programs about subjects such as magic, ventriloquism and prop construction.

Randall will also perform at the famed Singapore Zoological Garden and the National Parade on Singapore's "Independence Day", August 9th.

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© 2005-2008 Randall Munson. All rights reserved.
We encourage sharing Business Magic® in whole or in part if copyright and attribution are always included.

Contact Randall now for further details of his powerful original programs, to request an information kit, or to hire Randall Munson for your organization.


“Do not confuse consensus with correctness.”
Randall Munson

Quotations from Randall Munson's popular books

“The way to succeed is to double your failure rate.”
Thomas J. Watson - founder of IBM

Quotations from
Randall's audience members:

"You are a genius!"
James Kandrac
President, United Computer Group

"Nobody else could have made such a profound presentation in such a vibrant, animated, energetic way."
Dr. Luis Alberto Machado,
Venezuela Minister for the Development of Intelligence,
Caracas, Venezuela

"The Keynote address “Success through Creativity” was brilliantly delivered by Randall Munson."
Nawaiwaqt Group of Newspapers,

Harvey L. Pullen,
HL Pullen and Associates,