Randall Munson Presents
Great commercial advertisements

Here are samples of some wonderful commercial advertisements. I recommend that you watch them in order.

There are two factors that make these commercials remarkably effective.

1. Humor
   Information causes people to think. Emotion causes people to act. Humorous commercials, such as these, create positive emotions resulting in an inclination to purchase the product.
   
   
2. Product Differentiation
   One of the fundamental principals of marketing is to differentiate your product from the competition's. IBM has been very reluctant to differentiate the iSeries computer, the product in these commercials, from other computer platforms because IBM also makes and sells the competing computer platforms. In these commercials the basis of the humor is product differentiation. It pokes fun at the competition.

TV Commercials
Click on the icon below each commercial to play it with either Windows Media Player or Real Player.

Laughing Board Room: Covered

For more insights into the magic of selling, contact Randall Munson. He is the sales expert that Fortune 500 corporations and technology companies across six continents rely on to increase their sales. Named one of the world’s greatest business mentors, Randall creates powerful sales programs that increase sales, increase profits and make your competition disappear.

Randall Munson delivers messages that have a powerful impact on audiences and organizations around the world. Here are some of the topics Randall will bring to help you increase the effectiveness of your sales team:

The Magic of Selling!^™

How to Make Your Competition Disappear!

Experience the magic of increased sales.

Make Your Presentations Clear and Compelling.

Experience the magic of powerful presentations.